You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

A. Create compelling ads and promote well-received organic posts.

B. Evaluate the click through rates to your Web site.

C. Repeal the same posts over and over.

D. Address posts to the entire platform audience.

A marketing team has received a report that identifies several target audiences. They develop a plan to

offer new products to the audiences based on the data in the report.

What stage of social media mining is this?

A. Target data preprocessing

B. Evaluation and interpretation

C. Data transformation

D. Data mining and patterning

A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?

A. Live streaming

B. Business blog

C. Micro blog

D. Webinar

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

A. Social analysis

B. Performance management

C. Decision science

D. Data exploration

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

A. It creates a social character that is engaging the community.

B. So that followers from one platform will automatically become followers on another platform.

C. So that others can manage the accounts when someone leaves.

D. It improves brand recognition.

Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

A. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.

B. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.

C. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.

D. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

A. Executive

B. Platform

C. Campaign

D. Community

A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

A. Offer free yarn skeins to first time posters.

B. Encourage the frequent posters to contribute more.

C. Cross post new projects from a quiters group.

D. Create instructional videos of previously posted projects.

A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?

A. Banner advertising

B. Organic advertising

C. Paid advertising

D. Viral advertising

Which of the following is a benefit of social media auditing?

A. Compare your social media presence to your competitors.

B. Focus efforts on only the most important social media sites.

C. Maintain a specific style and tone in future social media posts.

D. Prevent bad data from entering the campaign decision making process.