A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data. https://mysite.demdex.net/event?d_src=123654andd_site={%site_ID%}andd_creative={%creative_id%} What is causing this issue?

A. The tag is missing the d_adsrc parameter.

B. The tag is missing the d_event parameter.

C. The tag is missing the d_adgroup parameter.

D. The tag is missing the d_placement parameter.

An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.

The client has made the following investments and cannot make any more technology investments in the next 2 to 3 years: Adobe Audience Manager In-house developed Content Management System (CMS) In-house developed Site Personalization platform that supports API-based integration Adobe Campaign Adobe Advertising Cloud Adobe Analytics

What should a solution architect recommend to this client for experience personalization on the website?

A. Integrate Advertising Cloud with Audience Manager using out-of-the-box integration

B. Integrate Data Management Platform that integrates with client's existing website CMS and Personalization platform

C. Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs

D. Integrate the in-house developed Site Personalization platform using Audience Manager APIs

An architect is using network debugger tools to verify that the Experience Cloud Visitor ID Service has been correctly deployed to a client's website. The architect wants to filter the network traffic to isolate the call from the Experience Cloud Visitor ID Service to request a visitor ID for this standard implementation.

Which filter should the architect apply?

A. dpm

B. event

C. dest

D. b/ss

A mobile audio streaming service tracks the listening habits of its users via an analytics platform. It wants to enrich that data with third-party demographics data to better understand the users who use its platform.

Which approach should an architect select to meet the requirements?

A. Include a login in the application, and share email and location with demographic data scraping company

B. Include a login in the application and onboard third-party data via an onboarding partner

C. Share customer name and listening habits with media company partners and request customer demographics

D. Share customer email and preferences with record companies and request related demographics

A media agency runs campaigns across display and social media platforms. Campaign impression data is

captured by pixeling the creative.

Which approach should the agency use to populate traits in Audience Manager?

A. Actionable Log Files

B. Ad Server Macros

C. URL Redirects

D. Google Publisher Tag Destination

A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.

The client's Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.

Which implementation component is the client missing?

A. Adobe Target Mbox

B. Server-side forwarding

C. Experience Cloud Shared Audiences

D. Audience Manager Declared ID

Refer to the exhibit.

The AAM API tool being used is reporting a "Bad Request" response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct.

What is the cause of the bad request response?

A. The trait rule should be savings= = "yes".

B. API calls do not allow the use of _ as a character in the trait name.

C. Onboarded traits cannot be created through an API tool.

D. The trait rule should be "savings"="yes".

A telecommunications company has created an analytics segment to tract visitors that click the "I'm Interested" button (Prop13). The company wants to immediately re-target this user with displays ads on multiple DSPs. The company has Adobe Analytics, and server-side forwarding is enabled.

Which option should an architect select to meet the requirements?

A. Map the Prop 13 Adobe Analytics segment directly to the DSP Destinations

B. Share the "Prop 13" segment in Adobe Analytics with AAM, Map to the DSP destinations in AAM

C. Create a trait in AAM to capture "Prop 13", Build as a segment, Map to the DSP destinations

D. Onboard visitors that clicked the "I'm Interested" button through Natural Match

A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.

The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible.

What approach should an architect take to meet the requirements?

A. Onboard the acquired magazine's CRM data via a matching partner

B. Add the media company's marketing pixel to the magazine's website

C. Onboard the media company's CRM data via a matching partner

D. Reconcile the two CRM databases offline and onboard via a matching partner

A client wants to display personalized marketing offers to customers who have logged in at least once within the past 60 days. The client needs to display these offers throughout their website even if the customer is not currently logged in.

Which option should an architect recommend to the client?

A. Last Authenticated Profiles + No Device Profile

B. Current Authenticated Profile + No Device Profile

C. Current Authenticated Profile + Profile Link Device Graph D. Last Authenticated Profiles + Profile Link Device Graph