Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

A. Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.

B. Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.

C. Nancy has been credited for clicks on her ad that didn't take visitors to her domain.

D. Nancy has been credited for clicks on her ad that were deemed invalid clicks.

You're reviewing a campaign you've created for your company with your manager. The manager is curious about the budget setting on the campaign's tab. What does the budget value mean?

A. It's the amount you're comfortable spending for Google AdWords each week.

B. It's the maximum amount you'll spend for one click on your ad.

C. It's the amount you're comfortable spending for Google AdWords each month.

D. It's the amount you're comfortable spending for Google AdWords each day.

Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A. Coffee

B. -tea -free -samples

C. Gourmet coffee beans

D. Holly should add as many keywords as possible and then use the CPM method.

A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?

A. DART cookies

B. Persistent cookies

C. Session cookies

D. Third party cookies

All of the following formats Google AdWords Editor allows to export except for which one?

A. AEA

B. CSV

C. TXT

D. HTMl

Which of the following statements is true about quality score?

A. Quality Score is calculated when the Google ad is created.

B. Quality Score is calculated daily based on the ad text.

C. Quality Score is calculated every time your keyword matches a search query.

D. Quality Score is calculated every time your keyword matches a search query by the bid for your ad position.

Which of the following labels allows you to track conversions for the readers of a certain webpage?

A. Sign-ups

B. Leads

C. Other

D. View of a key page

Which of the following reports in Google Analytics is used to identify where you are losing visitors on the path to conversion?

A. Top Exit Pages

B. Site Overlay

C. Funnel Visualization

D. Top Landing Pages

Which of the following settings limits the number of times your ads appear on the Display Network to a unique user?

A. Ad rotation

B. Frequency capping

C. Bidding option

D. Ad scheduling

Which of the following tabs will you use to see and edit details of all the ad groups in your AdWords account?

A. Ad groups

B. Status

C. Statistics

D. Campaign