Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters

of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually

sending the email.

What tool in Email Studio enables a marketer to save and execute a send manually?

A. Send Flow

B. User-Initiated Email

C. Send Activity

D. Guided Send

After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must

remove a contact from Email Studio.

Where should this action be initiated in Marketing Cloud?

A. Contact Builder > Contacts Configuration

B. Email Studio > All Subscribers

C. Administration > Contacts

D. Contact Builder > All Contacts

A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?

A. Data Extract Activity Interaction

B. Import Subscriber Wizard

C. Import Activity Interaction

D. Manual Data Filter Refresh

Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made. Which two elements of the send can be reviewed with Approvals? Choose 2 answers

A. Hyperlinks

B. Subject Line

C. From Name

D. Send Count

When building content for an email, what would a marketer consider in the Call to Action? (Choose 2) A. A call to action can be text or an image based button

B. A call to action should be direct and action-oriented

C. A call to action below the fold performs best

D. Text buttons receive more clicks than graphics

What is a purpose of marking an attribute as hidden?

A. The attribute is not available for CAN-SPAM compliance

B. The attribute is not available to store data

C. The attribute is not available to other users in the account

D. The attribute is not available to subscribers on the Profile Center

A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?

A. Audience Builder

B. Drag and Drop Segmentation

C. Query Activity

D. Guided Send

If you have more than 50,000 subscribers your test distribution should be what percent per condition?

A. 15%

B. 10%

C. 5%

D. 20%

When sending to data extensions what is the default publication list?

A. All Subscriber List

B. Group List

C. Publication List

D. All of the above

A data administrator is creating a new data extension to store product catalog data.

Character length limit is specified for each field.

What are two benefits of ensuring field lengths are accurate? (Choose two.)

A. To ensure data integrity

B. To determine the correct data type

C. To optimize import process speed

D. To save the data extension