Which three options determine when a contact could enter a journey? Choose 3 answers.

A. Re-entry at any time

B. Re-entry by attribute

C. Re-entry by date

D. No re-entry

E. Re-entry only after exiting

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.

Which subscriber key should be used to search for the contact in All Subscribers?

A. 15-digit contact ID

B. Numeric Subscriber ID

C. 18-digit Contact ID

D. Email Address

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

What could explain this behavior?

A. The user gets Added to a blocklist that causes an Enterprise level unsubscribe

B. The user Is getting deleted from the AN Subscribers list

C. Data in data extensions corresponding to the customer

D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.

How should the user be updated to allow the analyst the appropriate access?

A. Remove Marketing Cloud Viewer

B. Add Marketing Cloud Security Administrator

C. Remove Marketing Cloud Channel manager

D. Add Distributed Sending user

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A. A file drop automation to send emails to customers who have made a purchase.

B. A user -initiated message to send an email to customers who made a purchase daily.

C. A scheduled automation to send emails to customers who made a purchase daily.

D. A triggered message to send an email as soon as a customer completes a purchase.

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address?

A. The IP address is on reserve, is already in use, and has an email sending history.

B. Building desirable sending history and data will be variable based on list size and engagement.

C. Sending in large volumes will alert ISPs the new IP Address is now in use.

D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.

Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A. Content Creator and Marketing Cloud Viewer

B. Analyst and Marketing Cloud Viewer

C. Data Manager and Analyst

Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

A. Google Analytics 360

B. Collect Tracking code

C. Conversion Tracking

D. Web and Mobile Analytics

Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.

What feature could be used to solicit website feedback without navigating away from the email?

A. CloudPage forms Content Block

B. Email Form Content Block

C. Dynamic Content Block

D. Reference Content Block

Which activity should be used for multivariate content testing within Journey Builder?

A. Engagement Split

B. Random Split

C. Content Split

D. Decision Split