On a People Performance report, how is timeframe restricted?

A. Date of Activity

B. Both a and c

C. Sent Date

D. Created Date

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

A. Add a new My Token to the program called {{my.webinar URL}}

B. Create a smart campaign using the Fills Out Form trigger

C. Create a smart campaign using the Send Alert flow step

D. Change the form settings to operational

E. Create an email that includes the {{member.webinar URL}} token

F. Change the email settings to operational

G. Create an email that includes the {{webinar.link URL}} token

The email marketing manager wants to reset the score for all leads who have been unengaged. Which value in the CHANGE SCORE Flow Step will reset the leads' score?

A. -100

B. {{System.Reset}}

C. Reset

D. = 0

Which feature of Marketo requires an approval segmentation prior to it being functional?

A. Custom Snippets

B. Dynamic Content

C. System Tokens

D. Program Cloning

What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

A. System tokens

B. Smart lists

C. An approved snippet

D. An approved segmentation

A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address. What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

A. Include an Unsubscribe link in all marketing emails

B. Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email

C. Suppress all non-US respondents

D. Create the processes to abide by a country's SPAM laws

A lead's score changes to 100, and the marketing manager wants two actions to occur immediately:

Send an email to the lead owner Create an Interesting Moment What should be done to ensure this?

A. Set up a Smart Campaign with a `Score is Changed' trigger in the Smart List, and `Send Alert' and `Interesting Moment' Steps in the Flow

B. Set up a Smart Campaign with a `Score was Changed' filter in the Smart List, and `Send Alert' and `Interesting Moment' Steps in the Flow

C. Set up a Smart Campaign with a `Score is Changed' trigger in the Smart List, and `Send Email' and `Interesting Moment' Steps in the Flow

D. Set up a Smart Campaign with a `Score was Changed' filter in the Smart List, and `Send Email' and `Interesting Moment' Steps in the Flow

A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails. What is required to begin sending emails?

A. Stream cadence must be set.

B. Engagement score must be turned on.

C. The engagement program stream must be activated.

D. Archived content must be shown.

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?

A. The report will identify the first program status as a success and calculate based on that.

B. The report will return a null value for cost per success.

C. The report will identify the last program status as a success and calculate based on that.

D. The report will return an error for cost per success.

HOTSPOT

Match each Webinar Program Status with its effect on the webinar provider or Marketo.

Answer options may be used more than once or not at all.

Hot Area: