Which type of custom field can be created within Pardot?
A. Campaign, Opportunity, Prospect
B. Case, Contact, Lead
C. Account, Prospect, User
D. Account, Opportunity, Prospect
A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
A. The prospect activities will show that the form was successfully completed.
B. The prospect will be added to the list.
C. The prospect activities will show that the custom redirect was clicked.
D. The prospect will be tagged.
E. The newly converted prospect will NOT be affected because it was their first submission.
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?
A. Use a completion action on the form to automatically add anyone who completes it to the list.
B. Use a dynamic list that matches prospects as they complete the form.
C. Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
D. Use table actions to add prospects who have completed the form to the list.
Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)
A. Unsubscribing from an email
B. Printing an email
C. Clicking a link in an email
D. Opening an email
E. Forwarding an email
How many times can each action be added to the logic of the same engagement program?
A. Email actions can be used an unlimited amount of times, but the other actions can only be used once per engagement program.
B. Actions can be used an unlimited amount of times in an engagement program.
C. Email actions and pauses can be used an unlimited amount of times, but the other actions can only be used once per engagement program.
D. Actions can each be used only once per engagement program.
In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? (Choose two answers.)
A. Shared Contact or Lead ID
B. Shared Assigned User ID
C. Shared email address
D. Shared tracking pixel
What is a capability of an automation rule?
A. Run an action on a prospect multiple times per day.
B. Run an action on a prospect the first time the criteria is met.
C. Run an action on a visitor every time the criteria is met.
D. Run an action on a prospect or visitor the first time the criteria is met.
What behavior should an Administrator expect if a new send email step is added to the middle of an engagement program that has been running for several weeks?
A. All prospects in the engagement program will receive the email, even those who have already reached the end.
B. Only prospects in the engagement program who have NOT reached that step will receive the email.
C. All prospects in the engagement program who have NOT reached the end will receive the email.
D. A new email CANNOT be added to an engagement program.
A prospect believed to be on an engagement program did NOT receive an email. Which three troubleshooting steps should an Administrator take to determine why the prospect did NOT receive the email? (Choose three answers.)
A. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
B. Check the Lifecycle tab to confirm whether the prospect entered the engagement program before the email was sent.
C. Check the Profile tab to make sure the prospect has the right engagement program profile.
D. Check the Overview tab to determine whether the prospect is unmailable.
E. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
An error is noticed under the Email Sending Domains.
Where should an Administrator go to change the SPF entries?
A. Account Settings
B. Dashboard
C. Company's DNS
D. CRM