Correct Answer: B

You can add new measures or dimensions to a Calculated Insight by selecting them from the available attributes list

Correct Answer: C

This feature can help Northern Trail Outfitters calculate each customer's lifetime value (LTV) and create breakdowns of the revenue sourced by different channels. Streaming data transformations allow you to transform and enrich streaming

data from different sources using formulas and operators.

References:

https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_streaming_data_transform.htmandtype=5

Correct Answer: D

This permission setting should be checked if the custom CRM object is not available in New Data Stream configuration. The user who connects the Salesforce CRM connector must have View All permission for the custom object in the source

CRM org.

References:

https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_salesforce_crm.htmandtype=5

Correct Answer: C

The Ignore Empty Value option is a setting for reconciliation rules, which determine the logic for data selection in a unified profile7. If this option is enabled, empty fields are ignored when applying the reconciliation rule. For example, if the rule is to select the most frequent value, and one of the values is empty, it will not be counted as a frequency.

Correct Answer: AB

These two benefits Data Cloud provides a company in relation to managing customer data. Unified Identity Resolution allows a company to link data from different sources and create a single view of each customer. Data Harmonization allows a company to standardize and enrich data from different sources and improve data quality and usability. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_identity_resolution.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_data_harmonization.htmandtype=5

Correct Answer: AB

These are two characteristics of Formulas. Formulas are a feature that allows you to create custom fields in the data model using simple logic on a row-based operation. For example, you can use a formula to create a field that concatenates the first name and last name of an individual. Formulas are easy to use and self-service, meaning that you can create them without coding or complex queries. You can use formulas to enrich your data and create more meaningful segments and insights. References: Formulas

Correct Answer: B

Dimensions are attributes that can be used to group or filter data in calculated insights. You can include dimensions as attribute data in an activation by selecting them from the available attributes list.

References:

https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_calculated_insights.htmandtype=5

Correct Answer: BCD

These three features can be used to validate the data in the unified profile object. Data Explorer allows you to view the ingested data from different sources and how it is mapped to the unified profile object. Query API allows you to query the unified profile object using SOQL or SQL queries. Profile Explorer allows you to view the unified profile records and their attributes.

References: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_explorer.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_query_api.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_profile_explorer.htmandtype=5

Correct Answer: B

The custom `Customer_Email_c' object related to the standard `Contact' object in Salesforce CRM should be mapped to the Contact Point Email entity in the Customer 360 data model. This entity represents an email address that is associated with an individual or an account contact. References: [Contact Point Email Entity]

Correct Answer: C

This is the correct formula to display the value of the raw data column of "RetailPrice" plus an additional 5 percent. The formula uses the sourceField function to access the raw data column, and then multiplies it by 1.05 to add 5 percent. The formula is case-sensitive, so the column name must match exactly with the raw data column name. References: [Formula Editor], [sourceField Function]