Correct Answer: C

The only way to truly know the cost of reaching the 1.5 million new potential audiences is through the

Campaign Planner.

That is precisely the main objective of the Campaign Planner. You can estimate budget, reach, and

frequency based on specific numbers. In other words, you can define specific results.

With the Ads Manager, you will only get estimates, but they will all depend on the performance of the ad.

With Campaign Planner, you can set the final results on Frequency, Reach, and Budget you need.

Correct Answer: ACEF

You can build custom audiences based on the following sources:

Data files: Build audiences from your CRM, POS, email lists, or other sources. There is no timeline for how

old the database needs to be.

Website data: Reach existing customers and those who've shown interest in your business. There is a limit

on the past 180 days.

Mobile app data: Use Facebook ads to engage with people based on their interactions with your apps.

There is a limit on the past 180 days.

Facebook engagement: Target ads to people who've interacted with your Page, videos, lead ads, and

Canvas full-screen experiences on Facebook. There is a limit on leads ads for 90 days, videos views for

365 days, and canvas for 365 days.

Correct Answer: ACD

You are only able to build similar audiences based on the following seed audiences:

1.

Facebook Fan Page

2.

Custom Audiences: email databases, customer databases, interactions with the fan page, website visitors with pixel and interactions with lead ads. Keep in mind that you are NOT able to build similar audiences using core/saved audiences on Facebook. Similar audiences need to be built from users who have interacted in some way with one of your digital assets (Fan Page, Mobile App, Website, CRM and so on); whereas, core/saved audiences are used to find users based on demographics, interests, behaviors, and other variables who have NOT interacted with one of your digital assets.

Correct Answer: ABD

For this exercise, you need the following aspects in order to segment your core/saved audience:

1.

Age : you definitely want to set up age below 25 years old.

2.

Mobile Device User : you need to specify Android as the primary operating system for mobile in order to target just Android users and exclude iOS users.

3.

Location : you want to target the specific countries. In this case, Colombia and India in order to reach out to people in those two particular places.

Correct Answer: B

10-Second Video Views The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. How It's Calculated The metric counts when your video was watched for an aggregate of 10 seconds or more, or to 97% of its length, whichever happened first. (Example: if someone watches a 5-second video for 4.85 seconds, or a 10-second video for 9.7 seconds, that counts as a 10-second video view.) People frequently drop off before the true end of a video when credits roll or content fades out, so 97% is considered to be the video's full length. CPVC - Cost per video completion Cost per video completion (CPVC) is a metric that will show up on your exam. Most CPVC optimization will be video view campaign objective.

Correct Answer: ABCDH

In the data sources section of Business Settings, you can add and remove data sources and edit

permissions.

Data sources in Business Manager include:

Catalogs

Pixels

Offline event sets

Custom conversions

Properties

Event source groups

Shared audiences

Correct Answer: ABD

Whenever you want to maximize brand awareness with multiple messages, you should use reach and

frequency as the bidding type.

Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you

see "sequential messages," the answer is most likely reach and frequency with sequential messaging.

For brand awareness campaigns, you should also include Facebook as placement due to its high reach.

Correct Answer: F

About Actions You Can Measure in Facebook Ads Reporting

An action is activity that happens on your ad (for example, someone watches your video ad) or as a result

of your ad (for example, someone views your ad and then downloads an app).

Actions that occur on your ad include link clicks, outbound clicks, post engagement, video views, and

more.

Actions that happen as a result of your ad include website conversions, website leads, mobile app installs,

mobile app purchases and offline conversions. We attribute these actions to your ad if someone viewed or

clicked on your ad within a certain period of time, as defined by your attribution window.

Correct Answer: ABDE

Whenever you are doing brand awareness campaigns, you want to make sure you focus on metrics that

allow you to maximize your budget for the target audience.

In this case, you want to measure CPM, frequency, impressions, and brand lift.

You don't want to use direct response metrics such as CPC as you are trying to maximize reach and

frequency for your brand awareness campaigns.

Correct Answer: C

One of the most powerful tools to measure sales at retail stores is to use Facebook offline events. With

Offline Conversion Tracking, you can track when transactions occur in a physical business location and

other offline channel, after people see or engage with a Facebook ad.

Use precise timestamps, including minutes and seconds to track multiple purchases.

Use actual transaction value to see the most accurate event values on a dashboard.

Use Order ID's or item number to include multiple items within a single transaction.

So the best strategy is to use offline events to better understand how Facebook marketing campaigns

affect the retail stores.