Facebook Certified media buying professional: 410-101

Correct Answer: A

To categorize each blog post, you will have to use Facebook pixel parameters.

In this case, you will create a parameter under the name "category." This category will have the three

choices of blog categories.

Your final ViewContent event should look like this:

Below is a description of all the parameters you can use:

For more detailed information you can view the following Facebook for developers post: https:// developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11

Correct Answer: ABD

Metric: Estimated Ad Recall Lift (people)

An estimate of the number of additional people who may remember seeing your ads, if asked, within two

days.

This metric shows results for ads using Brand Awareness, Video Views, and Engagement Post

Engagement objectives.

Correct Answer: BD

You need at least 100 events or users who have made a specific action on your website for you to be able

to build a similar audience.

In this case, you still don't have enough events or users who have purchased on your website (72); so you

are left with two options:

Build similar audiences based on people who have visited the main landing page of the product.

Build similar audiences based on people who have made specific actions events on your website: Add To

Cart and Initiate Checkout as they both have more than 100 registered actions.

You don't necessarily want to start building an audience from all website visitors as this might be too

broad.

You want to build your audiences first based on the bottom of the funnel and then move up.