Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list.

Why did the webhook fail?

A. Webhooks cannot be used successfully in conjunction with the Member of List' smart list filter.

B. Webhooks can only be used successfully in trigger campaigns.

C. Webhooks can only be used successfully once they are approved

An analyst notices that a particular program does not appear in any revenue cycle explorer, program or opportunity analyzer reports.

Channel settings:

Program Settings:

Based upon the program settings shown, what is a reason the program would not appear in reporting?

A. The Analytics Behavior on the channel is set to Inclusive'.

B. The Analytics Behavior on the program is set to Operational'.

C. The program has the period cost set to 0 for the current month.

Rishi has identified a particular person that Adobe Marketo Engage consistently and repeatedly excludes from email sends. This issue persists even when the person qualifies for the smart list, even when Rishi marks the email operational, and even when Rishi turns off communication limits.

What are two fields on the persons record that have the power to prevent email sends to this extent? (Choose two.)

A. Unsubscribed

B. Marketing Suspended

C. Email Address

D. Email Invalid

An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

A. This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.

B. A trigger campaign is running unsubscribing new people automatically until they give their consent.

C. A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.

An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set correctly.

What is one possible reason the email has not been launched?

A. The new email has not been activated.

B. The stream has not been set as activated.

C. All Persons in the stream have exhausted their content.

Sarah has logged in to her Adobe Marketo Engage Instance and realized that she can only view and access the Default Workspace. Sarah sent a request to the Adobe Marketo Engage Admin, Greg, to update her permissions so that she can also view and access the APJ Workspace.

What does Greg need to do in order to make this happen?

A. Assign the team member's User to the APJ Partition.

B. Adjust the team members User to allow access to the APJ Workspace

C. Adjust the team members Role to allow access to the APJ Workspace.

An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities. According to best practices, what is a reason for creating a form in Design Studio?

A. There are more design options for the form's layout

B. The form can be shared across workspaces

C. The form can be used across multiple programs

Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program. The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP andhave a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.

What are two things that Jay could try to identify the issue? (Choose two.)

A. Look in field management to check the value of the token.

B. Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.

C. Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.

D. Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur. What conclusion can the marketer make about these A/B test results?

A. Their test hypothesis was invalidated and they should test again.

B. The test was erroneous and the results should be thrown out.

C. The test period was too short and they need to let it run for a longer time.

Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.

What is one step Michael must take in order to limit the intern's access to work strictly to the APJ Workspace?

A. Create a Role for the intern that grants permissions only for the APJ Partition.

B. Create a Role for the intern that grants permissions only for the APJ Workspace.

C. Create a User for the intern that grants access only to the APJ Workspace.