Adobe Marketo Engage Business Practitioner Expert: AD0-E559

A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage. Which steps always need to be completed in order to accomplish this?

A. Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User

B. Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage

C. Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout

Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.

What is one new benefit Bhaskar will gain by implementing this new naming convention?

A. Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.

B. Bhaskar will be able to create product-specific dynamic content.

C. Bhaskar will be able to create product-specific nurtures.

A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.

Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap. When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

A. The marketer should wait 24 hours for the updated period cost to be reflected in RCE.

B. The marketer can generate the report straight away as RCE updates in real time.

C. The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.