Which best describes contextual targeting?

A. Themes of selected placements determine related websites where ads will appear.

B. Themes of keywords are matched to relevant content on websites where ads will appear.

C. Ads are targeted only to websites related to specific businesses.

D. Ads are targeted to groups of websites based on their site categories.

Which formula does Google use to rank keyword-targeted ads on Google search?

A. (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget

B. Maximum cost-per-click (CPC) bid only

C. Maximum cost-per-click (CPC) bid x Quality Score

D. (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score

Which AdWords settings are specified at the account level?

A. Network distribution preferences and a set of keywords.

B. A unique email address, a password, and billing information.

C. Location targeting, cost-per-click (CPC) bids, and match types.

D. A daily budget and a set of keywords and placements.

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

A. Payment options available

B. Website load time

C. Target market

D. Market Competitors' cost per clicks (CPCs)

Which best describes the way keywords and placements work together in an ad group to determine where ads are shown?

A. Using keywords enables bid management on placements.

B. Keyword match types further refine placement targeting.

C. Ads are contextual targeted across the selected placements

D. Placements will only display ads if keywords are added

Quality Score and Ad Rank are calculated:

A. Every time you change your CPCs within your account.

B. Every time someone does a search that triggers your ad.

C. A few times a day, based on your ad scheduling settings.

D. Every time your ad is eligible to serve on a Display Network page.

When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

A. Keyword aggregator

B. List suggestions

C. Placement performance report

D. Ad experiments

What's one of the main benefits of using ad extensions?

A. Extensions provide additional information to make your ads relevant to customers

B. Extensions increase your reach by showing your ad on more advertising networks

C. Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent

D. Extensions are automated so you don't have to create your ads

Google Analytics can help you learn more about the behavior of your client's customers because it shows you how:

A. they perceive her products

B. they interact with her website

C. likely they are to become a regular customer

D. likely they are to click her ads

You would choose to advertise on the Search Network if you wanted to:

A. reach customers while there's searching for your products or services

B. choose the types of websites where you want your ads to show

C. choose from a range of ad formats, like video and image ads

D. reach customers browsing websites related to your business