A keyword with a very low click through rate (CTR) will usually receive:

A. Impressions only on the Google Search Network.

B. A low average cost-per-click (CPC) on Google search.

C. More impressions on the Google Display Network.

D. A low Quality Score on the Google Search Network.

An advertiser adds negative keywords to an ad group. This means that the ad will not show if the negative keywords:

A. Appear in another campaign within the account.

B. Have low maximum cost-per click (CPC) bids.

C. Appears in a user's search query.

D. Also appear in the add text.

An advertiser who decides to edit the location targeting of an ad can do this at the:

A. keyword level

B. ad group level

C. campaign level

D. account level

Which is a factor that Google uses to target ads to users based on physical location?

A. Language preferences

B. Telephone number

C. Operating system

D. Internet Protocol (IP) address

On which devices are mobile ads eligible to appear?

A. Standard mobile phones that use mobile (WAP) browsers

B. Electronic readers with Internet connections

C. Desktop and laptop computers

D. iPhones and similar mobile devices that use full (HTML) browsers

How does the creation of ad groups with closely-related keyword lists improve Google Display Network performance?

A. The ads will be placed on more relevant sites.

B. The ads will reach users in different parts of the buying cycle.

C. It will be easier to determine how users found the website.

D. The ads will be more likely to appear on manually-selected placemen.

An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant impression?

A. Evaluate the site design for improvements.

B. Add more relevant keywords to the ad group.

C. Add negative keywords to the ad group.

D. Assign unique URLs keywords to each keyword.

How do managed placements on the Display Network work?

A. Advertisers can guarantee placement on prominent and popular sites.

B. Keywords are used to place ads next to content that matches the ad.

C. Advertisers manually select the desired sites on which their ads may appear.

D. Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.

By adding managed placements to a Display Network campaign - you can show your ad:

A. On specific webpages, online videos, games, RSS feeds, and mobile sites and apps that you select.

B. On webpages where a contextual targeting algorithm identified that is a match between your keywords and a publisher's content.

C. On webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.

D. On Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.

When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

A. Keyword aggregator

B. List suggestions

C. Placement performance report

D. Ad experiments