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VCE
You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?
A. YouTube homepage ads
B. Click-to-Play video ad formats
C. TrueView video formats
D. CPM Video ad formats
How can you see if people are searching for your client's services during the early morning and evening hours?
A. Run a keyword diagnosis
B. Segment performance statistics by time
C. Run a Search terms report
D. Monitor reach and frequency data
Your clients campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?
A. Make sure the landing page is closely related to the ad
B. Increase the average daily budget for the campaign
C. Broaden the list of keywords to reach more potential customers
D. Increase the cost-per-click (CPC) bid for low-performing keywords