What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

A. The option to convert a qualified Lead to a Contact.

B. Flexibility to wait based on duration or a specific time.

C. Native execution of a Server-side JavaScript activity.

D. The ability to send an email to a Salesforce audience.

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

A. One parent business unit and a child business unit for franchise owners.

B. One parent business unit and a child business unit for each franchise owners

C. One business unit.

D. A parent business unit for each franchise owner

Which statement is correct regarding tracking aliases? Choose 2 answers

A. Tracking aliases are found in Tracking and some standard reports.

B. Tracking aliases are associated with a URL in HTML as: tag="alias text".

C. Tracking aliases can differentiate click activity in an email to the same URL.

D. Tracking aliases are primarily relevant when used with email conversion tracking.

A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for entry? Choose 2 answers

A. A form hosted on the company website that fires the entry event via REST API.

B. A Smart Capture form hosted in CloudPages that updates a Profile attribute.

C. A Smart Capture form hosted in CloudPages that populates the entry source.

D. A form hosted on the company website that fires the entry event via SOAP API.

Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.

How Should they configure these data sources?

A. Share data extensions from the top-level BU.

B. Create a local copy of the product data in each BU.

C. Use the File Transfer Activity to import data into each BU.

D. Give users the Administrator Role so they can see all of the data.

North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.

1.

Shipping notices will be sent once a day.

2.

The shipping file will be placed on the FTP sometime after 4:00 p.m.

3.

The shipping data will be stored in the shipping Notice data extension.

4.

A field in the data extension will contain the shipping data.

5.

The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.

Which workflow would most effectively enable NTO to do this?

A. Option A

B. Option B

C. Option C

D. Option D

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.

How should they configure their entry source?

A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.

B. Use a Query Activity in Automation Studio to create a segment before entering the journey.

C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

D. Use a Data Extension Entry Source with an applied filter based on recent member activity.

Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.

Which two types of API calls are counted against the rolling 24-hour limit?

A. SOAP API Calls updating objects

B. CreateSalesforceObject() AMPscript

C. Login Calls

D. Bulk API

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:

1.

Imported iota a staging data extension.

2.

Separated into two different data extensions.

Which automation should meet these requirements?

A. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

B. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

C. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

D. File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.

What consideration should be made before implementing this solution?

A. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.

B. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.

C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.

D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.