Salesforce Certified Marketing Cloud Consultant SFMC (SP25): MARKETING-CLOUD-CONSULTANT

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for longterm cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

A. Configure Contact Builder to automatically generate a unique subscriber key.

B. Define the subscriber key as a unique value that does not relate to a specific channel.

C. Regularly merge duplicate contacts to keep tracking data accurately.

D. When using an external database of record, utilize that system's identifier as the contact key.

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back

online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

C. Create a user-initiated message to logged-in customers to send once the website is restarted

D. Create and send an apology email that includes a discount for a future purchase to all customers.

A company is leveraging Marketing Cloud Connect to trigger near real-time communication in Journey Builder via Salesforce Entry Events. They would like to set up another business unit specifically for their new European subsidiary and also leverage Salesforce Entry Events. They want to continue to use one Sales Cloud instance for all regions, but the head of the European marketing team wants to guarantee European customers are never visible to the users of the existing business unit for data privacy reasons, just as they are in Sales Cloud. The integration user in Sales Cloud has the profile "System Administrator".

What action should the consultant take to accomplish this?

A. Enable the Scope By User setting in Salesforce Integration tab

B. Implement a custom integration to support this requirement

C. Once users are integrated Salesforce Entry Events automatically filter contacts based on Sales Cloud permissions

D. Ensure each business unit has a different Integration User with the relevant roles in Sales Cloud