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VCE
Which of the following strategies is most appropriate for an industry that is in decline?
A. Invest in marketing.
B. Invest in research and development.
C. Control costs.
D. Shift toward mass production.
The activity that involves a trial run of a product in a typical segment of the market before proceeding to a national launch is referred to as:
A. Test marketing
B. Experimentation
C. Segmentation
D. Positioning
Much of the following authentication device credentials is the most difficult to revoke when an employee's access rights need to be removed?
A. A traditional key lock
B. A biometric device.
C. A card-key system
D. A proximity device